COHAB - SERVICE AS A PRODUCT
OVERVIEW
ROLE
CONTRIBUTION
"Cohab is a project where we designed a service that helps people move in together. The project focuses on building this service as a product end to end. The experience of the service is designed and curated to meet user needs and make it memorable."
Product Manager - Information Experience
Product RoadMap
Content Strategy
UI
Wireframing
Marketing
User Research
This project includes a business idea, key user journey mapping, personae creation, interviews with potential users ideation and prototyping. This service focuses on building a product that customers can trust and lean on. Our brand is based on trust. Thus is an end to end experience design project with a focus on business goals as well.
KEY USER JOURNEY MAPPING
We traced the journey of our key personae through the entire process of moving in from the time they make their decision ot the actual move in day. This exercise helped us better understand the sentiments of our users and how we could design the service to soothe certain negative emotions during this journey as well document the positive ones to help build memories
BUSINESS CASE
Unique Selling Point - Personalized Service
This Service is no regular moving in service. Over and above helping with the move it focuses on reducing stress and helping make this a memorable event. It provides each user a unique experience as per their needs and likes.
KEY PERSONAE
MARK AND LEXIE
BACKGROUND:
Dating for 2 years. Never married.
Want to spend more time together and take relationship to next level.
Disagreement on cleanliness, cooking, and noise levels.
MARK (28) AND LEXIE (23)
DEREK AND LEIGH
BAC
BACKGROUND:
Dating for 4 years. He has 2 kids from previous marriage.
Want to spend more time together and provide emotional support.
Disagreement on finances, home decor, and routine.
DEREK (48)AND LEIGH(43)
PROTOTYPES - WIREFRAMES FOR WEBSITE
The website and the emails are used to start the initial conversation with the user. We wanted this experience to be easy, intuitive and fun.
The website is simple to navigate and can be used on all devices. Here we designed wireframes for the web interface.
The content has be strategically added to keep the user engaged so as to motivate them to use the service. The emails maintain this excitement and engagement up until the actual product is developed
PROTOTYPES - PERSONALIZED BOX
The personalized box is delivered to the user after they take the quiz. It is curated based on the results of the quiz as per the likes and needs of the user.
The box contains a few standard items such as a welcome note, candy and a sticker to scan for the Cohab App.
The next set of items are specific to the quiz results and range from some fun games, books, DVDs and other items unique to the user's likes.
EVALUATION
The evaluation included sending out surveys to select a few interview participants as well as multiple walkthroughs with our key personae.
The entire service was evaluated by 10 interview participants and two walkthroughs with our key personae (As shown in the pictures)
FUTURE WORK
Information Experience
Design a better information experience for findability and navigation
Subscription Model
Create a subscription model to understand the business model of this service as a product
Digital Assets and Partnership
Partner with products and services in the domain to build a better business model and provide a more unified experience